Puerto Rico’s best online tackle store for custom marlin lures and big game rigging.
Shipping to Puerto Rico, Dominican Republic, St. Thomas, Virgin Islands and the rest of the world!
Simply Caught P.R. LLC is a Puerto Rico-based offshore fishing charter business specializing in blue marlin and big game fishing, with a focus on providing tournament crews with specialized lure rigs and spread solutions. We supply and rig premium, tournament-proven lures from elite builders including Bonze, Coggin, Crane, and SH-Bite. These hard-to-find lures are tested and fished in our own waters and used in real charter operations. We ship worldwide and offer expert lure rigging, spread setup recommendations, and offshore fishing guidance for serious anglers fishing Puerto Rico and nearby waters.
Simply Caught P.R. LLC is strategically based in the heart of Blue Marlin Alley—where some of the world’s best tournament boats converge while fishing circuits across the Dominican Republic, St. Thomas, the Virgin Islands, and the Bahamas. Whether you’re preparing for a major tournament or dialing in your spread, Simply Caught delivers proven lures and supplies designed to raise fish and win bites when it counts most. Our lures are available not only to tournament boats, but also to offshore enthusiasts looking to pull top-quality, perfectly rigged lures when targeting yellowfin tuna and blue marlin.
Looking for a fishing tackle store near me in Puerto Rico? We provide fast, reliable island-wide shipping to San Juan, Fajardo, Mayagüez, Ponce, Arecibo, and beyond, delivering offshore fishing tackle, marlin lures, and tournament-ready gear to major ports and marinas in as little as 1–2 days.
An interview with the legendary “Bonze”
Custom Marlin Lures - PR Online Tackle
Simply Caught Lures sells custom hard to find lures hand selected by our professional charter captains. With custom rigging available our fishing products are built and tested locally in waters near Rincon, Puerto Rico. We cut no corners in what we offer. Buy the best Marlin tackle available!
New Lures
The Bonze Argonaut marlin lure is designed and manufactured by Bonze Lures, a premium New Zealand–based big game lure company founded by master lure maker and game fisherman Graeme “Bonze” Fleet. Built in the heart of the Bay of Islands—one of the world’s most iconic blue marlin fishing destinations—Bonze Lures are known globally for being hand-finished, performance-tested, and tuned specifically for serious offshore trolling and tournament fishing.
The Argonaut itself is part of Bonze’s heavy-tackle range and reflects the brand’s hands-on development style: real-world testing with top captains in locations like New Zealand, Hawaii, Cape Verde, and the Azores. Each lure is designed to run clean and stable at high trolling speeds while producing a strong smoke trail and wide vibration profile that triggers aggressive blue marlin strikes. The Argonaut is especially respected as a consistent “bite raiser” in competitive sportfishing and tournament spreads.
Built and finished in New Zealand, Bonze lures like the Argonaut are crafted with high-quality resins, UV-enhanced materials, and durable skirts designed for extended offshore use in tough saltwater conditions. This attention to detail has earned the brand international respect among elite crews and charter operations worldwide. In the Caribbean—especially Puerto Rico, St. Thomas, and the Virgin Islands—the Argonaut fits perfectly into professional spreads run by operators and tackle suppliers like Simply Caught Charters & Tackle, where serious anglers target blue marlin in tournament and charter fishing environments.
Recommendations: Hook size 10-11 / Leader 400 - 600 extra hard
Add wings: $10
The Bonze Weapon marlin lure is a precision-built offshore trolling lure designed for speed, stability, and realism, making it a standout in any serious big game fishing spread. Weighing in at 9 oz, this bullet-style lure is perfectly balanced with a keel-weighted design that keeps it tracking straight and true even in rough conditions, making it especially effective when run from the shotgun position. Its streamlined shape allows it to hold higher trolling speeds while producing a subtle but enticing action, ideal for raising wary blue marlin. What sets it apart is its mirrored fish imitation construction, which reflects light and mimics natural baitfish, giving it a lifelike flash that triggers aggressive strikes. For anglers searching for best marlin lures, high speed trolling lures, or tournament fishing lures for sale, the Bonze Weapon delivers a deadly combination of performance, durability, and fish-attracting realism.
Recomendations: Hook size 9-10 / Leader 300-400 Fluorocarbon
add wings $10
The SH-Bite Standard Cut 4 Hole lure is the ultimate tuna lure, handcrafted in Hawaii by fishermen who understand exactly what it takes to consistently raise pelagic fish in blue water conditions. Built with a custom high-quality resin head and precision-turned on a lathe for a true finish, this lure delivers a compact but powerful profile designed for serious offshore performance. Its 4-inch standard cut face with a 4-hole square insert produces an aggressive jetting action that creates a strong smoke trail through the water, calling fish up and triggering reaction strikes from predators tracking the spread.
A longtime local favorite in Hawaii, the SH-Bite Standard Cut 4 Hole has earned its reputation while targeting large ahi and marlin, but its effectiveness extends across multiple species. Proven to catch tuna, marlin, mahi, and wahoo, it is a versatile must-have in any offshore trolling pattern. Whether run in calm conditions or rougher seas, it maintains consistent action and visibility, making it a reliable producer when you need to turn marks into bites.
Head only for now!
Recommendations: Hook size 10-11 / Leader 300-400
The Coggin Lures Copalure Invert is a highly specialized offshore trolling lure designed with 12” skirt saddles, a zero-angled inverted cupped nose, and aggressive 4-hole jet ports for maximum smoke, bubble trail, and strike attraction. Built on Coggin’s signature reverse taper design, it features the iconic “hump” positioned near the center of the head and a deep cup that delivers a stable yet highly erratic swimming action in heavy seas. Though similar in profile to the Medium Copalure Invert, this extended version is nearly twice the length while maintaining the same skirt saddle configuration, giving it a larger, more dominant presence in the spread. Proven in some of the most explosive blue marlin fisheries in the world, including the Dominican Republic, this style of lure has been part of spreads that have produced world-record numbers of blue marlin releases in a single day, helping cement the region’s reputation as one of the most productive big-game fishing destinations on the planet. It remains an elite choice for captains targeting trophy-class marlin and other pelagic predators across the Caribbean.
Recommendations: Hook size 10-11 / Leader 400-600
Featured Lures
Best Selling lures
The Coggin Copa Teardrop Invert is a classic Hawaiian-style marlin lure with a heavy, double-tapered teardrop head that carries most of its mass forward before sweeping back into a narrower skirt saddle. Its inverted, concave face and jet configuration give it a very aggressive surface action, allowing the lure to dig, smoke, and throw a thick bubble trail while still tracking straight in a wide range of sea conditions. In the water, the lure has a rhythmic “pop-and-dive” cycle — it grabs water with the cupped face, dives just beneath the surface, then resurfaces with a burst of bubbles and smoke that imitates a fleeing tuna or mackerel. The shape also creates a strong side-to-side hunting motion without blowing out, making it especially effective for blue marlin on the long corner or short rigger positions where it can stay visible and active in the spread.
Recommendations: Hook size 10-11 / Leader 400-600
The Bonze Undertaker is a medium-tackle trolling lure designed primarily for big-game species like marlin and tuna, and it’s best fished in positions where it can show off its aggressive surface action. Most anglers run it in the short corner or short rigger, though it’s versatile enough to work across a spread depending on sea conditions. In these positions, the lure creates a strong visual presence close to the boat, helping draw fish up from deeper water. Its design allows it to run clean at a range of trolling speeds, producing a consistent “smoke trail” and surface commotion that triggers strikes, especially in clear or pressured water.
In terms of size and characteristics, the Undertaker is relatively compact for a big-game lure, typically measuring about 12 inches (305 mm) skirted length and rigged with 9/0–10/0 hooks on heavy leaders (300–400 lb). Its defining feature is a short, tapered plunger-style head with an aggressive angled or cupped face, which gives it a tight, hard-running action with sharp dives and pops. This head shape pushes water and creates a thick bubble trail, increasing visibility and strike appeal. Despite its smaller profile, it’s known for a high hookup rate and the ability to provoke aggressive bites, making it a reliable “fish raiser” in a trolling spread.
Recommendations: Hook size 9-10 / Leader 300-500
Add wings - $10
The Coggin Copa 45 Degree is a legendary big game marlin lure designed to run aggressively with a hard diving, smoking action that consistently raises fish in rough offshore conditions. Its angled head design creates a powerful surface commotion with a long bubble trail, making it an excellent choice for blue marlin, white marlin, and other pelagic species throughout the Caribbean. Proven on tournament boats across Puerto Rico, the Dominican Republic, and the Virgin Islands, the Copa 45 excels when fished in typical Caribbean trade wind seas where lure stability and visibility are critical. Whether run from the short corner or long rigger, this lure has earned a reputation as a reliable producer during high-pressure tournament fishing, making it a must-have option for serious offshore crews targeting trophy marlin.
Recommendations: Hook size 10-11 / Leader 400-600
The SH-Bite 7” Reverse Taper Reverse Scoop 2 Hole lure is one of the best kept secrets in offshore lure fishing, known for hammering yellowfin tuna and blue marlin alike. Its reverse taper reverse scoop design and dual jet holes create a heavy smoke trail with an aggressive but clean swimming action that consistently raises fish and triggers reaction bites. Quietly trusted by top crews from Hawaii to the Caribbean, it has built a reputation as a serious producer when the bite gets tough.
Available through our tackle shop in Puerto Rico with fast access for local captains and visiting anglers, this lure is part of the same elite offshore lineup trusted by tournament crews running San Juan, the west coast of Puerto Rico, and deep blue waters throughout the Caribbean. Whether you’re fishing out of Rincon, Aguadilla, Cabo Rojo, or targeting blue marlin and yellowfin along the Puerto Rican Trench, it’s a proven weapon that belongs rigged and ready in every serious spread.
Head only - Skirts coming soon
Recommendations: Hook size 8-9 / Leader 220 Fluorocarbon
Tournament Ready Lure Packs
Violator, BTK, Havoc, Darter
(Traditional Blue Marlin “Heavy”)
The Heat, Merlin, Raptor, Weapon
(Small Blue Marlin, perfect for catching numbers in PR, DR, Virgin Islands)
Ballistic, BTK, Undertaker, and Weapon
(Mixed spread: Marlin, Tuna, ect.)